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Courses for Digital Media Arts

Training Programme of Digital Media Arts
1Professional Foundational Courses
A total credits of 61including 61 for compulsory courses0 for distributional electives and 0 for free electives
CODECOURSE NAMECREDITSSEMESTERDIRECTOR
DESI004012Design basis4creditsSemester 1Kaizhu Fang
DESI011212Photography Basis4creditsSemester 1Bin Fang
DESI009312Graphic design4creditsSemester 1Bing Hou
DESI003912Introduction to design2creditsSemester 1Limin Chen
DESI008012Creative programming and design4creditsSemester 2Yongmeng Wu
DESI011312Design thinking and expression4creditsSemester 2Jing Ma
DESI011412Form Creativity4creditsSemester 2Zhen Guo
DESI011512Modern design history C2creditsSemester 2Limin Chen
DESI009512Text and Typography Design4creditsSemester 3Yongmeng Wu
DESI012212User Interface Design4creditsSemester 3Xin Li
DESI001212Motion Graphics Design4creditsSemester 3Xin Li
DESI012312Information Comprehensive Narrative2creditsSemester 3Limin Chen
DESI009412Culture and Media2creditsSemester 3Lei Zhang
DESI013012Design Psychology and User Experience4creditsSemester 4Yongliang Wang
DESI013112Visual Expression of Traditional Art3creditsSemester 4Bing Hou
DESI013212Interactive Media Innovation I3creditsSemester 4Jing Ma
DESI007812CG Illustration4creditsSemester 4Zhen Guo
DESI013312New Media Visual Expression I3creditsSemester 4Wei Li
2Specialized Core Course
A total credits of 41,including 41 for compulsory courses,0 for distributional electives and 0 for free electives
CODECOURSE NAMECREDITSSEMESTERDIRECTOR
DESI013412New Media Visual Expression II4creditsSemester 5Wei Li
DESI009112Digital Culture of Product Development and Design4creditsSemester 5Bing Hou
DESI013712Interactive Media Innovation II4creditsSemester 5Bin Fang
DESI009812New Media Brand Planning and Design Expression4creditsSemester 5Yongmeng Wu
DESI008812Digital Media Advertising Creativity and Design4creditsSemester 6Xin Li
DESI013512New Media Visual Expression III4creditsSemester 6Zhen Guo
DESI013812Interactive Media Innovation III3creditsSemester 6Jing Ma
DESI013612New Media Visual Expression IV4creditsSemester 6Yongliang Wang
DESI008512Design Management2creditsSemester 7Kaizhu Fang
DESI015412Social Service Innovation Design4creditsSemester 7Kaizhu Fang
DESI013912Interactive Media Innovation IV4creditsSemester 7Bin Fang
3、Practice Courses
A total credits of 15,including 15 for compulsory courses,0 for distributional electives and 0 for free electives
CODECOURSE NAMECREDITSSEMESTERDIRECTOR
DESI002813Art sketching practice1creditsShort Semester 1Bing Hou
DESI010613Artistic Investigation and Innovative Design Practice2creditsShort Semester 2Xin Li
DESI004113Design understanding and Research2creditsShort Semester 3Yongliang Wang
DESI000313Graduation Project(Thesis)8creditsSemester 8Limin Chen


1Professional Foundational Courses
Introduction






Design Basic
Design Basic is one of the basic courses of specialty, the purpose of which is to make students establish correct body, color concept and deep understanding of the concept of composition, to train students' creative thinking and to cultivate students' spatial imagination ability. Through the training of plane, color and composition in space, students are required to master the basic principles and application rules of formal language and color, to improve the cognitive and judgment ability of vision, to strengthen the visual expression ability and color application ability of discovering, perceiving and creating constituent forms, to cultivate students' basic understanding and understanding ability of visual elements, and to lay a foundation for students' design and creation in the future. Main contents of the course It includes explaining the relationship between composition form and nature, inspiring students to observe, discovering the form language of nature, and summarizing and summarizing it from the composition form of nature. The effect of composition form in the thought and emotional expression is introduced from the art form, and the close relationship between the composition form and the design expression is analyzed and the composition language and the form rule are master. The course unit is divided into two parts, three sections: The first part consists of plane and color, with five weeks and 40 hours; The second part is the basic application in space, the class hours are three weeks, 24 class hours.
Photography Basics
The teaching of photography basic courses focuses on the fundamentals of photography and the entire process of image creation, comprehensively and systematically learning relevant professional knowledge and skills. Through digital media technology and the combination of artistic concepts and digital technology, practical creation and research are conducted on the language of static and dynamic video related images, cultivating the creative ability of independent photography, photography, editing, and synthesis of film and television works. The course systematically studies imaging science and art theory, mastering the necessary basic theoretical knowledge of photography aesthetics, photography and photography technology, image post-processing technology, and other image production industries, and mastering the basic photography and photography technology in conjunction with design and media art majors.
The course features three stages: technical foundation, practical creation, and creative development, allowing students to participate, collaborate and innovate with both creative and practical ability.
Graphic  Design
Graphic design is one of the required courses on the basis of design discipline. Graphics is a kind of design language, is the carrier of information transmission, the use of visual symbols to express thoughts and feelings of the graphical method, it involves all aspects of art design. Through systematic training in cognition and methods of patterns and graphics, this course aims to improve students' ability to discover and solve problems, cultivate students' ability of creative design thinking and visual language expression, and master innovative thinking and methods of cross-domain design application of new media, so as to achieve the purpose of rapid transmission and communication through graphics language.
The main content of the course: It mainly teaches modern graphic design from the aspects of graphic cognition, graphic thinking, graphic semantics, graphic design principles, graphic functions, graphic basic modeling elements, graphic design expression and so on. Cultivate students' basic understanding and interpretation ability of visual elements, and lay a foundation for students' future design creation.
Introduction to Design
The course teaches the comprehensive concept of design, including what design is, the multiple characteristics of design (art, technology and economy), the complex connection between design and culture and history, the ethical issues and methods of design, the commonality and characteristics of knowledge and skills of multi-professional designers, and the improvement of cognition of design under the background of cross-professional knowledge.
Creative programming and Design
This course is a basic course for art and design majors. It mainly introduces the basic principles, algorithms, processes and tools of design artists using programming methods to create various design creative works. Students will learn the basic knowledge and development process of creative programming, understand the design mode, classical algorithm and implementation mechanism widely used in creative programming works, and be able to flexibly use the technical framework of creative programming such as Arduino, processing and p5js. Through this course, students will learn to create various creative interactive device works including interactive graphics and intelligent hardware, so as to lay a solid foundation for subsequent research and practice in the fields of digital media art, information design, interactive design and intelligent design.
Design Thinking and Expression
“Design Thinking and Expression” is a compulsory basic course in the first year of undergraduate design education, which plays a supporting role in the cultivation of professional basic theories and basic skills.
This course takes a global perspective and applies systematic thinking to comprehensively introduce the relevant content of design thinking and expression, including: basic theories and knowledge of design thinking, design thinking methods and tools, problem definition and insight, creative generation and sketch design, prototype production and testing, team cooperation and communication, etc.
Through the study and practice of this course, students will be able to understand the concept, history, and current situation of design thinking, master the process, framework, methods, and related tools of design thinking, and be able to use these methods and tools to solve practical problems and challenges, improve their comprehensive ability to discover, analyze, and solve problems, enhance innovative thinking, and also improve team cooperation and communication skills, cultivate students' love for their motherland Loving and dedicated, with a broad international perspective, as well as an attitude of self-learning and sustainable development.
Form Creativity
The mastery of form and the ability to innovate in the field of design are core competencies within the discipline. As a foundational course in the design curriculum, this course places emphasis on cultivating students' perception, understanding, creative, and expressive abilities regarding form. Building upon knowledge from related courses, the curriculum progressively deepens students' comprehension of form. More importantly, the course integrates elements such as humanities and technology into form education. This approach enables students, who have already acquired proficiency in designing form elements, to scrutinize and comprehend form from a broader perspective, facilitating the exploration of creative form design. The ultimate aim is to effectively nurture students' capacity for innovative form design.
The course will predominantly explore teaching through the following aspects:
Form and Emotion: Form is a pivotal expressive language in design, and emotion is a crucial content. Understanding the inherent connection between form and various emotions is essential; it is also the key by which designers infuse vitality into their creations.
Form and Function: Form, in the designer's mind, is intrinsically linked to function. Achieving harmony between form and function is a central aspect of form design. The course will aid students in comprehending the relationship between form and function, laying a strong foundation for their future professional pursuits.
Form and Culture: Form itself is an external manifestation of spirit, thus capable of carrying cultural essence. Knowledge of relevant cultures enhances the cultural value of creative form ideas.
Form and Science: Science and technology significantly influence form. For instance, changes in data directly impact form. Extracting inspiration from science is a vital source for form creativity.
Form and Technology: The course itself will adapt to changes in design technology, guiding students to employ novel and distinctive modes of expression in their explorations of creative form design.
Form and Expression: Expression is the backbone of design education. Proficient expression is necessary to convey the intrinsic significance of form and enable it to function as an effective tool for communication with the external world.
The course will adhere to three instructional approaches: inheritance, exploration, and connection. It will inherit design methods related to form elements, explore both internal and external forms of creative form concepts, and establish a connection with the requirements of professional design practice.
History of Modern Design C
History of Modern Design is a required professional theory course for first-year undergraduate students in the category of design science. It is an independent and complete course, which helps to lay a solid foundation for students in the cultivation of professional theory and basic skills.
This course is dedicated to the study of design origin, design history, design trend and its laws, which has very important theoretical guiding significance for design practice. First of all, through the occurrence and development of modern design and the analysis and teaching of designers' works since the Industrial Revolution, students can have a preliminary understanding of the development clues of human beings in the history of creation and the aesthetic styles of various movements. Secondly, through the study of this course, students can master the history of the development of modern design in the world, understand the objective laws of the development of modern design, understand the basic knowledge in the field of modern design, master the knowledge of modern design works and historical and cultural background. Finally, the aim is to broaden students' vision of design, improve their artistic quality and aesthetic ability, make theoretical preparation for the opening of other professional courses of design major, and promote the all-round development of students' quality.
Text and Typography Design
Text and layout design is an important professional course in the design discipline, which is applicable to many majors and is an important means of visual expression. The course aims to improve students' creativity and expressiveness through various associations such as graphics and text, text and text, and font selection.
Through learning, students must understand the basic rules, basic methods and formal principles of text design and layout design, and master basic theoretical knowledge; Be able to use creative text, graphic design, color planning and other methods to cope with various forms of information transmission today, and effectively, accurately and timely edit and design communication of the information needed to be transmitted.
User Interface Design
User interface design is a comprehensive subject which integrates ergonomics, cognitive psychology, human-computer interaction principle and design art. This course mainly studies UI user interface design, that is, user research of interface design, human-computer interaction of related software, operation logic, interface specification, interface layout, and overall design of interface aesthetics. This course combines theoretical explanation with practical operation. The teaching content includes mobile App interface design, computer website web interface design, industrial product software operation interface design, etc. The main teaching content includes user research, basic knowledge points of interface design, interface information framework design, interface size specification, interface layout design, interface prototype design, interface visual elements design, high-fidelity interface design, interface interaction design, etc., as well as software operation knowledge related to user interface design. Through the teaching of this course, Let students have a good user interface design ability, capable of user interface design related work, to meet the needs of market application design level.
Motion Graphics Design
Motion graphic Design (Motion Graphics Design) or MG Graphics is not special geometry, but contain text image chart image element synthesis, 2D 3D can be in the performance form, is one of the Visual Design.Visual Design refers to the thinking process of information analysis and Visual Design activity, it will streamline visualization dynamic complex information, enabling users to within a short period of time and limited physical space for effective visual information, strengthen information memory and understanding degree of intensity.
Information Comprehensive Narrative
Information Comprehensive Narrative is a compulsory basic course for undergraduates majoring in digital media art. Its content is novel and keeps up with The Times. Aiming at animation, games, interactive media and other media forms, this course comprehensively introduces and explains the design concept, design method and practical application of shooting script. This course is highly theoretical and practical. It is based on ability, employment-oriented and student-oriented. It aims at all kinds of creative works covering information narrative demands, and guides students to master shooting skills and produce works in line with standard procedures.
This course introduces the basic theories and methods involved in the process of shooting design in detail, so that students can master the basic concepts and important functions of shooting, the drawing and composition techniques of shooting screen, the basic laws of shooting scheduling, and the design techniques of storyboard, etc. Each class is equipped with project example application, summary, and homework.
Through the study of this course, students will fully master all aspects of shooting script design in narrative creation and carry out practice in the form of large projects and produce a complete information comprehensive narrative work as the final assessment.
Culture and Media
In the context of the rapid development of digital technology and new media, Based on the interaction between culture and media, this course focuses on the main topics of culture and popular culture, medium and mass media, medium and media reproduction, communication technology, media products and consumption, and media use and monitoring.The course aims to enhance students' awareness and ability to understand, interpret, reflect on and apply culture and the media.
Design Psychology and User Experience
This course is a compulsory basic course for sophomores majoring in digital media art. The course content includes two parts: "Design psychology" and "User experience". The part of design psychology mainly explains the basic theory of design psychology, the research subject of design psychology, and the general application of design psychology, which is the professional knowledge that all students of design-related majors must learn; The second part mainly introduces the related concepts of user experience, the use of design psychology to improve user experience, user experience evaluation and so on. This course will combine the two, introduce the theoretical knowledge of design psychology through the most cutting-edge cases, and make students know how to better use it in the process of improving user experience.
Visual Expression of Traditional Art
Visual expression of traditional art is a course to learn traditional Chinese art and culture, from art theory to technique operation to design inheritance and innovation, to lay a solid foundation of humanistic knowledge for students. Today's design teaching should not rely on the same drawing methods of AI artificial intelligence, but should cultivate students' hand-drawing ability and independent creation ability, so that design works have irreplaceable and non-replicable originality, artistry, innovation and unique value, so as to add value to the works.
The knowledge system of traditional art visual expression course is very large, mainly studying Chinese national art and folk art, such as Chinese calligraphy, Chinese painting, printmaking, sculpture, lacquer painting; Chinese New Year pictures, paper-cuts, shadow puppets; Batik, tie-dye, etc. Among them, Chinese calligraphy and Chinese painting are especially taken as examples to do deep learning. Chinese calligraphy and Chinese painting are the treasures of Chinese traditional art and artistic styles with profound national culture foundation. They contain the traditional cultural spirit of Chinese Confucianism, Buddhism and Taoism, and cultivate the aesthetic consciousness and value orientation of Chinese people. They are worth inheriting and carrying forward in our design. This course is divided into five sections. First of all, it introduces the outline of the visual expression of traditional Chinese art, and points out the importance of the curriculum and the knowledge system and structural framework included; Second, taking Chinese calligraphy and Chinese painting as examples, it introduces their historical development, artistic language forms, aesthetics and artistic culture spirit connotation; Third, demonstrate and teach the basic skills of Chinese calligraphy and Chinese painting methods and guide practical exercises; Fourth, docking Chinese calligraphy and painting with modern design, guiding students to inherit and innovate in design, and guiding students to create a batch of high-quality design works; Fifth, guide students to broaden their horizons and appreciate and analyze the excellent cases of traditional Chinese art in modern design. The teaching of this course is based on the national culture, the teaching process includes art research, cultural expression, design practice and innovation results, and strives to cultivate first-class professional design talents with profound traditional cultural deposits.
Interactive Media Innovation I
Interactive Media Innovation I is an important professional foundation course for digital media arts majors. This course takes user experience and user research as the main core content. It introduces a user-centred design tool by taking user experience as a design goal and user research as a design evaluation method.
  Train students to be familiar with and master the influencing factors of user experience, the measurements and optimisation methods of user experience, classify user experience and enter into the application of innovation. Define the design goals of user experience. Acquire an in-depth understanding of qualitative and quantitative methods of user research and user experience evaluation, leading students to a comprehensive understanding of the UX design industry.
CG Illustration
CG illustration is a popular digital painting in modern design and daily life, divided into traditional promotional illustrations, conceptual designs, and original design.
CG conceptual design is a component of CG illustration. It is a series of software drawing and design activities from analyzing project requirements to generating drafts. It manifests as a continuous evolutionary process from coarse to fine, from fuzzy to clear, and from abstract to concrete. Conceptual design is a design method that utilizes design concepts and uses them as the main thread throughout the entire design process. CG illustrations are widely used in the pre production and post promotion of games and anime, and are widely used in the image promotion of e-commerce products and brands. CG illustration is a general term for all graphics drawn through computer software. Internationally, the field of visual design and production using computer technology is commonly referred to as CG. It includes both technology and art, including both 2D and 3D, and almost encompasses all visual art creation activities in the current computer age. This course systematically teaches the concept, development process, and current situation of CG illustration, introduces the characteristics, classification, expression methods, and creative process of illustration design, enables students to master several basic methods and techniques of CG illustration design, understand the creative ideas and industry trends of CG illustration design, and enable students to understand the characteristics of CG illustration design and some aesthetic principles that should be paid attention to during the design process; Understand the commonly used tools and techniques in CG illustration design, and be familiar with and able to master a method of illustration expression; Using the knowledge learned, discover the correlation between illustration and digital media, and conduct independent experimental illustration art creation through hands-on thinking. Apply original works to digital media scenarios.
New Media Visual Expression I
This course is a required course for digital media majors, the last integrated and summative course in the series of professional general courses, as well as a preparatory course for comprehensive form expression, which plays a role of connecting the past and the future. College courses on the one hand, will be in a certain extent, the focus of the review before sequence curriculum content, visual, auditory, time, space and form elements such as dimensions, the relationship between at the same time into the creative thinking and method of digital video design; On the other hand, teachers and students will conduct in-depth communication and discussion, including the expression purpose of the topic itself, which means to choose as the appropriate transmission way and design concept. The course focuses on students' understanding and application of various forms of elements, as well as their creative thinking and design expression in digital video design.
2Specialized Core Course
Introduction




New Media Visual Expression II
The course of information visualization design mainly studies various tools and methods of data mining, information editing and visual transformation of information, emphasizing from data to information, from information architecture to visual logic construction and multidimensional design expression, inspiring students to understand the relationship between information design and visualization technology development under the background of the digital age. This course provides basic theories, methods and technical support for practical courses such as user experience and interaction design, new media brand planning and design expression, and traffic information guide design.
The course teaching adopts the mode of "teaching + case study + design practice", focusing on systematic and methodological training, from the logical thinking training of information organization to the design ability training of visual application. The course is evaluated by combining unit training with comprehensive design, focusing on students' ability to analyze and understand information organization and visualization methods and design implementation. Meanwhile, students' design expression and discussion ability are also evaluated.
Digital Culture of Product Development and Design
To understand the value, economic benefit, social benefit and cultural connotation of cultural IP in cultural industry, tourism industry and consumption system. The digital construction of cultural IP is the only way to protect and develop, to build shared“Big culture” products with the help of Internet technology, and to embody professionalism, rationality and sustainability in“Digital + cultural creation”. To product function, material, process, structure, technology has considerable r & D capacity and can be diversified digital expression. The main contents of the course include explaining the value of cultural IP in the cultural consumption market, inspiring students' design thinking, discovering the opportunity points in certain cultural brands, and summarizing the charm from traditional culture and pan-entertainment, magnify the value of cultural IP. From the artistic form of the introduction of various forms in the expression of ideas and feelings, the analysis found that the close relationship between specific themes and design expression, to master the combination of content and form beauty.
Interactive Media Innovation II
Interactive Media Innovation II is an important core course in the Digital Media Arts programme. This course takes interaction design as the main core content. It introduces the methods of drawing interaction design information architecture diagrams, prototype diagrams and visual elements to produce a complete user experience interaction design product. Students develop good design habits and team spirit through programme design discussions, design thinking expression and collaborative awareness. It aims to cultivate students' logic and innovation.
New Media Brand Planning and Design Expression
New media brand planning and design expression is a required course for digital media art specialty, and a comprehensive course combining new media technology, brand business planning, communication theory and art design practice. This course is based on the discipline of Southwest Jiaotong University and focuses on the research of new media brand project with traffic tourism integration characteristics. Under the background of rapid iteration of new media technology, operation means and promotion methods, the whole process of brand planning, design, marketing and promotion has changed greatly. Only by following the changes of the times can brands survive and grow. Brand planning is the overall planning of the whole process from brand value discovery to brand construction and brand promotion to ensure the sustainable development of the brand; Brand design expression is a targeted, differentiated, innovative and characteristic design presentation of the brand on the basis of brand planning. It is an integrated design used online and offline, and a design that is constantly updated with the changes of the times and the media. Therefore, this course has the characteristics of times, science and technology, dissemination and new culture. Through the teaching of this course, students can master good comprehensive abilities of new media technology, brand planning, brand communication and brand design, and reach the design level of market enterprise application.
Digital Media Advertising Creativity and Design
Digital media advertising creativity and design is one of the basic compulsory courses for digital media art majors. The creativity and design of digital media advertising is a new cultural phenomenon, which mainly uses systems theory, information theory, cybernetics and other sciences, market research as the guide, overall strategy as the main body, creativity as the center, and modern digital media technology as the means to shape a good product image and corporate image, guide consumption activities, cultivate a new way of life, and promote a virtuous circle of social production. Advertising Design I mainly improves and improves students' creativity and expressiveness through posters, which are the basic way of advertising. To enable students to understand the basic rules of advertising, master the basic theory, and be able to accurately convey information through the visual language formed by the combination of visual principles such as shape, color and font, so that students can reach a certain level in aesthetic ability, artistic accomplishment, etc.
Course Primary Coverage: This course combines the international trend of modern advertising, starting from the concept and functional value of advertising, and according to the basic principles and procedures of modern advertising design, it exercises the creativity of advertising design, text design, graphic design, art forms of expression, color planning and layout skills, advertising media design, etc.
New Media Visual Expression III
Digital Exhibition, also known as Digital Exhibition, multimedia digital exhibition, etc. , refers to the use of the latest film and television animation technology based on multimedia and digital technology, combined with unique graphics, digital and multimedia technology, create a simulation environment to attract visitors with various new technologies, the realization of human-computer interaction display form. It can be in a given space, but also can be a virtual space, the use of art design language, through the space, plane and multimedia carefully create design, so that it has a unique space scope, not only contains the intention to explain the exhibition publicity theme, and enable the audience to participate in it, to achieve the complete communication of information content. The aim of the course is not only to grasp how digital technology introduces new ideas and new methods in the field of presentation in the context of the information age, but also to arouse the initiative of self-learning in the context of the new era, and the ability to generalize and express things through digital technology, so that we can have the ability to choose and adapt to the unpredictable technological trends in the future.
Interactive Media Innovation III
This course is a required professional course for Digital Media Arts majors. The course mainly focuses on cutting-edge digital technologies and their design applications. It introduces the application and design methods of network technology, interactive technology, digital products, artificial intelligence and other cutting-edge technologies and digital media art design, understands the cutting-edge technologies, classical algorithms and implementation mechanisms that are widely used in digital media design works, and can try to use the advanced technologies of digital media. Expand students' design horizons and innovative design thinking, and lay the foundation for the subsequent comprehensive application of digital media technology. The teaching of the course combines the introduction of design cases of cutting-edge technology, theoretical analysis, innovative thinking and design practice, and explores the design that meets the needs of future technology and intelligent life based on the understanding of cutting-edge technology and the analysis of design cases. It focuses on the cultivation of design integration ability around the use of new technologies, new ideas and new creativity. The course is assessed on the basis of design works of practical subjects, focusing on students' ability to identify problems and needs, and to apply cutting-edge technology for innovative thinking and design expression.
New Media Visual Expression IV
New Media Visual Expression IV is an important course for this major, focusing on the characteristics of school traffic, with traffic information guide design as the main content of the course. Under the background of visual expression and digital technology support, the course uses design science, system theory, information theory, semiotics and other disciplines, with research as the guide, overall planning as the main body, using function as the center, modern science and technology as the means, to create a good overall public image of the city and smooth traffic guidance, helping people to live and study in a convenient, fast and safe way.
The course mainly starts from the function of the guide system design, grasps its principles and ideas, and improves and improves students' creativity, judgment and expression through digital and visual forms. It enables students to understand the basic rules of this design, grasp the basic theory, be able to comprehensively design in terms of graphics, colors, text, shapes, materials, digital presentation, etc., and be able to accurately convey information.
Design Management
Design management is a compulsory course for design majors, which is a comprehensive training of students' management ability, cooperation ability, communication ability and expression ability. Design management is based on the designer level, that is, the management of specific design work; Based on the project level, i.e. the process, systematic and integrated management of the whole process of people, things and things in the design project. Through course teaching, students can understand that design is a planned and organized behavior and process of optimizing and coordinating the allocation of various resources. Design management can make design behavior more reasonable and improve design efficiency. The course takes the process of design project development as the main line for knowledge teaching. The course contents are: project establishment, project development, design process management, work marketing strategy, work commercial production, project execution summary. According to the design management process and methods, different stages have different content requirements.
Social Service Innovation Design
Social service innovative design is one of the basic courses for design majors and one of the required courses for digital media art majors. Social service innovation design refers to the design and provision of social services through innovative ways to meet the needs of society and solve social problems. It involves rethinking and designing ways, processes and models of social services from a service perspective in order to improve the efficiency, quality and sustainability of services. Social service innovation design can cover various fields, such as education, health care, environmental protection, community development, etc. It can innovate social services by introducing new technologies, changing organizational and operational models, and providing personalized services. At the same time, it also emphasizes user participation and feedback to ensure that the service is close to user needs and effective. Through the innovative design of social services, we can better meet the diverse needs of society, improve the effect and influence of social services, and promote the sustainable development of society.
The main content of this course: It mainly teaches social service innovation design from several aspects, such as service design theory, service design method and process, social service innovation practice, technical experience and service design and future. Cultivate students' basic understanding and interpretation ability of social service design concept, method and process, and lay a foundation for students' future social service innovation practice.
Interactive Media Innovation IV
This course is a professional core course for Digital Media Arts majors, reviewing the advanced technologies, tools and their basic principles, algorithms and development processes required for digital media arts design. Students are guided to apply the fundamentals of learning digital media technology in a comprehensive manner. Through this course, students complete the whole process of development of digital media design, learn to create various creative interactive installation works including interactive graphics and intelligent hardware, and lay a solid foundation for subsequent graduation design (thesis) and practice.